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Evidence, insights, and practical guidance for patient engagement
Breast cancer remains one of the most prevalent malignancies worldwide, with an estimated 287,850 new invasive cases and 43,250 breast cancer–related deaths projected in the United States in 2025 (American Cancer Society, 2025). Despite advances in targeted oral therapies for extended adjuvant treatment, real‐world studies find that up to 50% of patients discontinue or skip doses, undermining efficacy (Mayo Clinic, 2024).
Leading pharmaceutical companies are now using AI to help healthcare providers simplify and streamline the patient experience for specialty medications, which can be difficult to access, adhere to, and afford.
Medisafe has pioneered an ecosystem of digital solutions aimed at addressing critical Pharma challenges. The Medisafe Digital Companion stands out as a comprehensive tool that provides personalized medication management, reminders, and educational content. Research indicates that Medisafe users exhibit improved medication adherence rates, with some studies showing an adherence rate increase of over 20%.
For the 133 million Americans who live with a chronic condition, and the 81 million who have two or more conditions, managing medications is more than just taking a pill. It becomes a priority to maintaining good health and the ability to live an active and fulfilling life.
This article explores how Medisafe’s intelligent patient engagement platforms provide unparalleled value to pharmaceutical executives, from driving adherence to surfacing actionable insights, and how these offerings are setting new standards in digitally enabled patient care. Discover the technologies and trends poised to shape pharma’s next competitive advantage.
Medication non-adherence is a $300B issue that can impact the cost of prescription drugs, medical care, and lead to serious health risks. Unfortunately, without greater support, non-adherence can become commonplace especially among patients with chronic disease. But medication non-adherence is more than just skipping a dose or forgetting a refill.
