About Medisafe

The leading medication engagement platform

Medisafe empowers patients to seamlessly manage their treatment— helping pharma connect with patients beyond the prescription and turning program goals into achievable outcomes.

150+ countries

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13M+ Patients Who Trust Us

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25+ pharma partners

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up to 50x ROI

150+ countries

/

13M+ Patients Who Trust Us

/

25+ pharma partners

/

up to 50x ROI

/

150+ countries

/

13M+ Patients Who Trust Us

/

25+ pharma partners

/

up to 50x ROI

/

150+ countries

/

13M+ Patients Who Trust Us

/

25+ pharma partners

/

up to 50x ROI

/

Our Mission

Helping pharma connect with patients beyond the prescription

We build the technology that turns program goals into achievable outcomes — delivering personalized, intelligent engagement that meets patients where they are and keeps them on therapy.

Our Vision

Turning program goals into achievable outcomes

We envision a healthcare ecosystem where every stakeholder—patients, caregivers, providers, and pharma—is connected through intelligent engagement built for complex therapies that drives measurable, validated results.

Our Values

Our values are what drive us every day

We Are Open

We love feedback and are honest and direct in our communication.

We Deliver

We embrace creative ideas and focus on execution that excels.

We Assume Ownership

We expect accountability and seek like-minded A-players who bring passion to our mission.

We Dare

We seize opportunities, take risks, and relish learning from failure.

We Care

Every metric validated through independent research with IQVIA, Vanderbilt University, NIH, and Komodo Health.

Executive Team

The team leading the mission

David Icke
CEO

Leading Medisafe's mission to transform medication engagement at scale across the global pharmaceutical ecosystem.

Rotem Shor
CTO & Co-founder

Architecting the technology platform that powers personalized patient engagement for millions worldwide.

Stacey Wasserman
Chief Commercial Officer

Driving commercial strategy and partnerships with the world's leading pharmaceutical companies.

Board of Directors

Guided by industry leaders

David Icke
CEO, Medisafe
Dudi Klein
Co-Founder & Managing Partner, ALIVE Israel HealthTech Fund
Cris De Luca
Global Head, Digital Investments, Sanofi Ventures
Ittai Harel
Managing General Partner, Pitango Venture Capital
David Schonthal
Board Member
Our Journey

12 years of building the category

From a simple medication reminder to the world's leading patient engagement platform.

2012

Founded with a mission to empower patients to seamlessly manage their medications

2015

Hit 1M registered users — proving patients want help managing complex therapies

2017

Launched enterprise pharma partnerships with world-leading pharmaceutical companies

2019

IQVIA validation published. JITI Predictive Brain goes live.

2021

25+ pharma partners across 6 therapeutic areas. Portfolio-scale engagement realized.

2023

13M patients. Maestro platform launch. Category leadership solidified.

2025

NIH-published research. 151+ countries. PATHWAYS recognized with MedTech Breakthrough Award.

Ready to see your brand in action?

Schedule a personalized walkthrough and discover how Medisafe can drive measurable outcomes for your brand.